Typography plays a critical role in web design by affecting readability, user experience, and overall design aesthetics.
- Font Choice: Select fonts that align with your brand and are easy to read on various screen sizes. Consider using web-safe fonts or web fonts from services like Google Fonts or Adobe Fonts.
- Hierarchy: Establish a clear typographic hierarchy using different font sizes, weights, and styles. This helps users easily navigate and understand the content by distinguishing headings, subheadings, and body text.
- Line Spacing and Letter Spacing: Adjust line spacing (leading) and letter spacing (kerning) to improve readability. Proper spacing helps avoid visual clutter and ensures that text is easy to read.
- Responsive Typography: Implement responsive typography techniques to ensure that text remains readable on different devices. Use relative units like
emorremfor font sizes and adjust them based on screen size. - Consistency: Maintain consistent typography throughout your website to create a cohesive and professional appearance. Use a limited number of fonts and styles to avoid visual confusion.